Privacy Policy

Effective Date: June 29, 2025

SimUrban (referred to as "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy outlines how your personal data is handled when you purchase, download, install, access, or use our game software (the "Game").

By using the Game, you agree to the terms of this Privacy Policy.

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1. Data We Do Not Directly Collect

We do not directly collect personal information from you for the purpose of operating the Game or providing our services. This means we do not ask for or store your name, email address, physical address, phone number, or any other personally identifiable information directly through our Game or website, beyond what is necessary for payment processing by our third-party provider.

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2. Data Handled by Third-Party Payment Processor (Lemon Squeezy)

2.1 Merchant of Record: All purchases of the Game are processed by lemonsqueezy.com Market Limited (Lemon Squeezy), which acts as our Merchant of Record. This means Lemon Squeezy is responsible for collecting your payment information (such as credit card details, billing address, email address, and name) directly from you to complete your purchase.

2.2 Lemon Squeezy's Role: When you buy the Game, you are providing your payment and related personal data directly to Lemon Squeezy. Lemon Squeezy independently processes and stores your information in accordance with their own comprehensive privacy policy. We do not receive or store your sensitive payment details.

2.3 Information Received from Lemon Squeezy: We only receive limited transaction-related information from Lemon Squeezy, such as:

• The product purchased (e.g., the Game).
• The transaction amount and date.
• A transaction ID.
• Basic buyer information (e.g., the email address used for purchase, which we may use for customer support related to your purchase, or to provide game keys/access).

This information is used solely for order fulfillment, customer support related to your purchase, and basic sales record-keeping.

2.4 Lemon Squeezy's Policies: By making a purchase, you agree to Lemon Squeezy's own Buyer Terms and Privacy Policy. We encourage you to review their policies to understand how they collect, use, and protect your information.

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3. Automatically Collected Non-Personal Data

When you use the Game, we may automatically collect certain non-personally identifiable information that cannot be used to identify you directly. This may include:

• Game Usage Data: Information about how you interact with the Game, such as playtime, game progress, achievements, or in-game events. This data is collected in an aggregated and anonymized form to help us improve the Game's performance and design.
• Technical Information: Limited technical data about your device, such as operating system version or game client version. This is used for technical support and to ensure game compatibility.

This automatically collected data is purely statistical and does not identify any individual.

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4. How We Use Your Data (Limited Scope)

We use the limited data received from Lemon Squeezy and the automatically collected non-personal data for the following purposes:

• Order Fulfillment: To provide you with access to the Game after purchase.
• Customer Support: To assist you with purchase-related queries or technical issues directly related to the Game's functionality.
• Game Improvement: To understand general player engagement and improve overall game performance and design.
• Legal Compliance: To comply with any applicable laws or regulations.

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5. Data Sharing and Disclosure (Limited Scope)

We do not sell, rent, or trade your personal information. We may share the limited data we receive or collect in the following specific circumstances:

• Payment Processor (Lemon Squeezy): As detailed above, Lemon Squeezy collects and processes your payment information.
• Legal Compliance: We may disclose information if required to do so by law or in the good faith belief that such action is necessary to comply with legal obligations, protect our rights or property, or ensure the safety of our users or the public.
• Business Transfers: In the event of a merger, acquisition, asset sale, or bankruptcy, any limited data we hold may be transferred as part of the assets.

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6. Data Security

We implement reasonable security measures to protect the limited data we hold. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

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7. Children's Privacy

Our Game is not intended for children under the age of 13 (or other age as specified by applicable law). We do not knowingly collect any personal data directly from children. If we become aware that we have inadvertently received any personal data from a child under 13 that was not processed solely by Lemon Squeezy for a purchase, we will take reasonable steps to delete such information. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

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8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be effective upon posting the updated Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.

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9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

SimUrban
Email: support@simurban.com